Native Children's Survival Founder


Robby Romero rose to prominence with the global broadcast of his first music video campaign, IS IT TOO LATE and with his designation as a United Nations Ambassador Of Youth For The Environment. Over the past two decades, Robby has used the international languages of music and film to help shift the paradigm and bridge the gap between Indigenous Peoples, human rights and the environment through his non-profit organization, Native Children’s Survival. Robby has spoken and performed and his work has premiered at grass-roots Indigenous gatherings and world events across the globe.

I wouldn’t compare Red Thunder to any others. I’ve heard Robby and his message, I know him as a person. He is a spiritual essence. He is the voice of young Native Americans. It makes me proud as an Elder. The movement for the young people is getting stronger and it will live forever.
— Dennis Banks, American Indian Movement


Robby’s groundbreaking Native Rock music has taken him from the heart of Indian Country to the main street of the world. His music pictures broadcast on MTV and VH1 introduced Native Rock music to the music television generation. Robby has performed with multi-platinum artists, including Bonnie Raitt, Carlos Santana, Cat Stevens, and Stevie Wonder. His journey has included concerts, events, and rally's with such dignitaries as Chief Arvol Looking Horse, His Holiness the 14th Dalai Lama, Archbishop Desmond Tutu, and World Leaders including Jimmy Carter, William Jefferson Clinton, Mikhail Gorbachev, Nelson Mandela (18 July 1918 – 5 December 2013), Evo Morales, Barack Obama, and Shimon Peres.

Robby Romero and his band Red Thunder are changing the world
— and the world of music.
— Los Angeles Times Magazine


Robby’s innovative music pictures, stereotype-breaking public service announcements, and politicized rockumentary films have catapulted him into an arena of his own making. His directorial film debut Makoce Wakan: Sacred Earth first aired on VH1 in 1993. Robby’s work has premiered on national and international networks from Sundance Channel to SABC Africa. Robby is currently working on a new film and TV mini-series with The Wolper Organization at Warner Bros. 

Feedback has been more than positive. Congratulations on a very successful show that has generated more viewer calls than any other show to date. 
— MTV Networks


Robby has conducted and performed at benefit concerts and fundraisers for more than three decades. Proceeds raised from concerts, recordings, and campaigns have supported Indigenous Peoples, children and Organizations around the world. Funded projects have included the building of a Lakota Language Immersion School and the purchase of two ambulances that were delivered and used to respond to 371 emergency medical and 9 fire calls, thereby saving 70 people from death or disability, during the first year alone in the community of Oglala on the Pine Ridge Indian Reservation. His Project Protect Awareness Campaign launched at Taos Pueblo Day School has led nation-wide discussions about protecting Mother Earth and the need for the United Nations Declaration on the Rights of Indigenous Peoples at Schools across the country.

During the historic stand at Standing Rock, Robby organized and partnered with Academy Award Winner Patricia Arquette, her organization Give Love, and with the Standing Rock Sioux Tribe. Together they successfully helped protect the Sacred waters of the Cannonball and Missouri Rivers by bringing sustainable sanitation to the Oceti Sakowin Camp and the Standing Rock Indian Reservation, in North Dakota. 

Robby’s humanitarian work has received multiple awards and cultural acknowledgments from The National Congress Of American Indians and The United Nations — to the prestigious Cable Ace-Award and Gold and Platinum Records.


We’re bringing a message to the world in celebration of the human rights instrument,
the Declaration on the Rights of Indigenous Peoples’, because music does make a difference.
— Tonya Gonnella Frichner, American Indian Law Alliance; North American Representative, United Nations Permanent Forum on Indigenous Issues



Robby has consulted and worked with Sony/BMG Entertainment, Phoenix Pictures, and 20th Century Fox. He has also consulted and worked with eco-friendly companies on product development and marketing including, The Aveda Corporation, Missy’s Organics, Under The Canopy, Jurlique, and Dennis Banks Native Foods. 

While working with Aveda, Robby created and developed the successful and prosperous “Indigenous” give-back product line to support the sustainable practices of Indigenous Peoples. He created the “Pueblo” southwest jewelry line exclusively for Aveda. The "Pueblo" line was a unique collection of handcrafted jewelry made by Buffalo Dancer silversmiths and jewelers from Taos Pueblo.

Due to popular demand, both "Indigenous" and the “Pueblo” southwest jewelry line will be relaunched with the specific goal to give-back to Indigenous Peoples and organizations on the front-lines of Climate Change.  



Robby established Eagle Thunder Enterprises (ETE). ETE is an artist-owned and operated independent Indigenous company consisting of four divisions: 1) Film 2) Music 3) Publishing and 4) Production. ETE has reached millions of listeners, viewers, and customers from all walks of life through global releases, television broadcasts, live concerts, festivals, tours, and events.

Robby’s rare performances outside of Indian Country have spanned such notable venues as the historic National Cathedral in Washington, D.C., the Nipponzan-Myōhōji Buddhist Peace Pagoda in Hiroshima, the renowned Komische Opera in Berlin, and the House of Artists in Moscow. Tours outside of Indian Country include the US H.O.R.D.E. Festivals and Blues Traveler Fall Tours, and the EU Encounters: An Alliance for Children Tour. 

Your musical talent and leadership in the Native American community will undoubtedly help commemorate the United Nations adoption of the Declaration on the Rights of Indigenous Peoples for years to come.
— Nancy Pelosi, United States Minority Leader

Robby has used his voice and presence to stand up internationally for the preservation of Mother Earth and the celebration of all of her children. His efforts, dedication and passion have led Robby to be honored and supported around the world by an array of people, including Indigenous leaders and politicians, fellow artists and activists, celebrities, friends and fans of all walks of life. Robby offers a profound voice of appreciation and action, weaving the timeless wisdom of Indigenous Peoples into the unfolding fabric of the future.

With appreciation for the support you have given our project, we the children offer this symbol of our gratitude. It is our wish that children and adults everywhere could join together like this to help heal and restore the earth.
— J-Mostafa K. Tolba Executive Director, United Nations Environment Programme, Children and the Environment Project
Robby Tour.jpg


The guitar, vocals and songs of Robby Romero boasts a powerful vocal style that treat sensitive matters of spirituality with firm certainty.
— San Francisco Chronicle
Red Thunder has commanded the largest audience of any contemporary Indian music group.
— Encyclopedia of North American Indians
Since VH1 began airing Inside Music segments featuring Robby Romero the Viewer Services Hotline has been bombarded by calls.
— MTV Networks
Cultivating Indigenous world awareness. Native rock artist Robby Romero of “Red Thunder” has long been outspoken and passionate about the environment.
— Awareness Magazine
Robby’s message is that we all should become educated non-violent activists and have our voices heard. And Red Thunder is one Native Rock band that is making sure its’ voice is being heard.
— Bio Diversity Magazine
Robby lays down penetrating songs, drawn from the imagery of his people, for celebrations and cautionary tomes.
— Navajo Times
The phones light up every time stations play Red Thunder… It has got to help the Movement.
— Billboard Magazine
Red Thunder, formed by Romero in 1989, continues to be one of the most popular musical groups known in “Indian Country” and around the world.
— News From Indian Country
It’s been a long time since “alternative” rock was as fresh or unexplored among the mainstream as Native American rock is today, and Red Thunder is the perfect introduction.
— Entertainment Today
Last year Indigenous Rock Star Robby Romero donated $241,000 from one of his hit records to help build a school on the Lakota Reservation…
— Cultural Survival Magazine
If any Native American band has the potential to crossover to mainstream, this is the one.
— Cash Box
Red Thunder spreads a positive spiritual, environmental message around the globe.
— Lakota Times