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BEFORE THE N-WORD, THERE WAS THE R-WORD
Native Children’s Survival’s Public Service Announcements (PSAs) began in the 90s with a series of award-winning Indigenous stereotype-breaking PSAs, as part of MTV’s “Free Your Mind” Campaign.
For decades, Indigenous-led movements have campaigned to shift the paradigm on dehumanizing generalizations and stereotypes perpetuated by sports teams, multinational corporations, Hollywood, and 1600 Pennsylvania Avenue. These campaigns persist in raising awareness about ending the use of derogatory names, mascots, and racially charged offensive behaviors. There is no honor in chanting and impersonating Indigenous Peoples with redface, costumes, and artificial headdresses, that create painful and racist caricatures.
The United States Declaration of Independence, which has been celebrated annually on July 4th since 1776, employs the term “Merciless Indian Savages.” Consequently, fictional literature and portrayals of Native Peoples as “Merciless Indian Savages” or “less than human” are prevalent in pop culture and throughout society today.
While we have seen some positive social change, there is much work to be done to rid societies of racial hatred, false history, and misconceptions about Indigenous Peoples and people of color.
Ann Coulter, a prominent American conservative political commentator, syndicated columnist, and media pundit, recently published a text on X stating, “We Didn’t Kill Enough Indians.” This text reflects an underlying sentiment that commemorates racist colonial attitudes and aligns with politicized attempts to sanitize history for America’s 250-year celebration of the signing of the United States Declaration of Independence.
Attempts to sanitize history and perpetuate hate speech cannot conceal or erase the 250 years of criminality committed against Indigenous Peoples and Mother Earth. State-sanctioned violence, crimes against humanity, and aspirations for freedom and equality on land that has been violently stolen, along with its resources, amplify an illusion of power that lacks compassion, responsibility, and accountability within the sacred web of creation.
Help end this shameful era. Let your voice be heard.
Contact The White House | Contact The United States Congress
